- With this project, Masoliver expands its strategy and strengthens its positioning in the Healthcare division.
With more than 100 years of experience, Scholl is a leader brand in foot care. Scholl operates in more than 50 countries generating more than 700 million dollars annual sales, and leading market shares in the category worldwide.
In Spain, Scholl has been distributed by Masoliver since May 1 of this year. This way, Masoliver strengthens its positioning in the healthcare channel, exploring new market opportunities beyond food and beverage sectors, in which it is one of the leading distributors in Spain and Portugal.
Since its founding in Chicago in 1882, Scholl has responded to the needs of the feet with a scientific approach, and with the desire to understand the structure and biomechanics of the feet in relation to the body. These values are still present in the brand today, and Scholl currently focuses its objectives on three distinct areas of innovation:
Scholl products include insoles and pads, treatments for feet, warts, calluses or fungus, files, creams, etc.
After more than 30 years of separate ownership, Yellow Wood Partners has acquired the Scholl foot care brand, formerly owned by Reckitt Benckiser (BK), thus unifying Scholl brand and creating a single global foot care brand.
Masoliver hopes that this alliance is the beginning of a successful relationship, great projection and leadership.