- Masoliver has added to its product catalog the successful 7 Days brand, the official partner of the top European basketball league.
7 Days brand, founded in 1991 by Chipita S.A. and recently acquired by Mondelez International, was one of the pioneers in the commercialization of packaged croissants with delicious fillings: a perfect combination of taste and convenience for modern on-the-go snacking. The brand started as a local success in Greece and it has grown to become an international success in more than 50 countries. In the European market, 7 Days represents 5% of the packaged pastry segment, becoming a leader in this category.
In Spain, Comercial Masoliver will be the company in charge of the distribution made od delicious dough and intense filling croissants and will be offer with various fillings flavors.. It is available for the consumers as a single croissant, multi-pack and also in a mini croissants pack perfect for self-indulgent and sharing.
This addition also reinforces Comercial Masoliver’s collaboration with Mondelez International. Masoliver already has other Mondelez brands already on its portfolio of distributed brands -Tang, Daim, Fonzies- to which 7 Days has now been added.