

From India to Spain
With a smooth taste, less carbonation, and a refreshing character, Cobra has won over chefs and diners alike, positioning itself as the ideal beer to accompany dishes with a spicy or intense flavor, typical of Indian cuisine.
Cobra is part of the Molson Coors group, one of the largest brewing companies in the world, which reinforces its solidity.

Full positioning in the Indian channel
At Masoliver, we manage Cobra’s distribution with a very clear focus: the specialized channel, particularly Indian restaurants in Spain. Thanks to a direct distribution strategy, knowledge of the channel, and close relationships with restaurateurs, we have successfully positioned the brand with a prominent presence.
Today, Cobra is present in over 97% of Indian restaurants in Spain, being the preferred choice for both locals and South Asian communities. Its constant presence on menus, visibility in dining areas, and loyalty from restaurateurs make this case a clear example of niche success.

This case demonstrates how a specialized strategy, a product aligned with channel needs, and consistent execution can turn a brand into an absolute reference within its segment.

The Indian beer par excellence
Industry
Beverages
Distributed from
2005
Origin
India and Great Britain
Web
Cobra is a premium beer brand of British-Indian origin, created to perfectly pair with spiced cuisine, especially Indian.
+97%
Indian restaurants in Spain
+2k
Hectoliters
+600k
Annual units