The brand is part of Mondelez International, one of the world’s leading food companies, which reinforces its strength, international projection, and product development quality.

With a wide range of flavors, a practical format, and a family-friendly and accessible positioning, Tang has established itself as an ideal choice for daily consumption.

At Masoliver, we distribute Tang in Spain and Portugal, working with more than 200 clients, including regional and national chains as well as the wholesale channel. Thanks to an effective commercial strategy and a well-structured distribution, the brand has achieved excellent penetration and high turnover.

In addition to distribution, at Masoliver we have developed an active social media strategy with content tailored to the target audience. Tang’s presence in the digital environment has helped strengthen its positioning, increase brand awareness, and connect with new generations of consumers.

Tang has also been present at events and in-person activations, which has made it possible to generate visibility, build an emotional bond with the brand, and reinforce its cheerful, family-oriented, and accessible character.

Currently, Tang exceeds 11 million units sold per year in the Iberian Peninsula, consolidating itself as one of the key brands in our portfolio and a clear success story in terms of volume, capillarity, and consistency at the point of sale.